Origin: Marqués de Villamarta (Marchis of Villamarta).

History: When the Marchioness widow of Villamarta's cattle farming got divided, one of the lots belonging to Mrs. Concepción Dávila Garvey, Marchioness of Zugasti, was sold in 1941 to Mr. Carlos Núñez, who then sold it to Salvador Guardiola in 1944, under the brand name of Señores Guardiola Domínguez.

In 1946 the brand and mark were changed for the ones presently used.

In 2004 the brand was acquired by Mr. Fidel San Román.